If ever a word gets a rough and misunderstood ride, it’s purpose.
It starts at an early age. The pulled hair, the spilt drink, the sweet not shared.
All junior and minor misdemeanours. All condemned by the ultimate accusation. One that brooks no pleading and no forgiveness.
He, or she, or they – and very probably you, at some point long ago – did it on purpose.
On purpose you got your own back, grabbed some attention and righted that playground wrong.
Clearly, just the sort of behaviour to jettison as the years pass by.
And when we arrive in adulthood, not only do we shy away from doing things on purpose, but we shun the very idea. We ostracise it to left-field, where it sits surrounded by joss-sticks, wearing a kaftan and planning a sabbatical to India.
Our understanding of purpose is very different.
It’s one that infuses people with direction, energy and commitment. It takes them from a place of going through the motions, to one of knowing why they’re doing what they’re doing. Of knowing how their work helps the organisation they work for, and how it helps them to develop and move on as individuals.
Without purpose, we think people are more open to living with muddy compromises. And giving too much headspace to re-living the disappointments of the past, or agonising over the uncertainties of the future.
We’re trying to liberate purpose from the villainy of youth, and the gentle mockery of adulthood. We think it belongs in the mainstream of day-to-day life. We hope to point people in a direction that’s right for them.
Completely on purpose.